Hyundai Motor Co. Ltd. is taking its formula for value-oriented luxury up another notch with the Equus sedan, based on an extended version of its Genesis luxury platform.
The big question in 2008 was whether U.S. consumers would pay as much as $40,000 for the Genesis. Skeptics doubted an auto maker best known in the U.S. for making economy cars could engineer a credible luxury offering.
The South Korean auto maker answered that question decisively. The Genesis was named North American Car of the Year following its U.S. debut; its Tau V-8 has been named one of Ward’s 10 Best Engines two years in a row; and Genesis sales have defied gravity during the worst recession in a generation.
2011 Bentley Continental GT Photo Gallery
2011 Dodge Durango Photo Gallery
2011 Lincoln MKZ Hybrid & MKX
2011 Lexus IS Photo Gallery
2011 Hyundai Equus Photo Gallery
Read Article