After having driven the superb new Cadillac CTS the question begs to be asked, where does Cadillac go from here? The True Believers at GM – and when I say the True Believers let’s be very clear I’m not referring to “Captain Queeg” or “Amway Bob,” the arrivistes who are quick to take credit for Cadillac’s current resurgence – have been at this reinventing Cadillac thing since as far back as 1998, when the division was staring at The Abyss.
Back then Cadillac was in its death throes, a hulking shell of a car company masquerading as GM’s luxury brand. Cadillac had been lost in the land of vinyl roofs and whitewalls for so long that they became resolutely out of touch with the world. And after having been asleep at the wheel with the cruise control set to “Oblivion,” they awoke only to find that the world had changed around them and that their heretofore loyal customers were either dying off or flocking to buy cars from Audi, BMW, Lexus or Mercedes-Benz.