General Motors Corp, looking to regain momentum against Toyota Motor Corp, sees a chance to beat the Japanese automaker to market with the first zero-emission luxury car.
GM seized the spotlight at a technology conference this week to show off a hydrogen- and battery-powered Cadillac concept car designed to run up to 100 miles per hour while emitting only water vapor.
Executives said the Cadillac Provoq fuel-cell concept vehicle showed GM is serious about challenging Toyota and its Lexus luxury brand for sales to the growing number of wealthy buyers looking to make an environmental statement on the road.
"We think we'll be able to take back some of the ground that Toyota owns today," said Cadillac general manager Jim Taylor, part of a team of GM executives who unveiled the Provoq concept outside of the established circuit of auto trade shows.
2008 Detroit Auto Show Photo Gallery
2008 San Diego Auto Show Photo Gallery
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