In the not too distant future, Cadillac is going to come out swinging with an ad campaign for the new ATS, the luxury brand’s point-blank answer to the vaunted BMW 3 Series.
Cadillac and GM executives have been very blunt in their stated mission with the ATS, in that they’re not only going after the BMW’s image spear carrier, they expect that the ATS will meet or exceed the 3 Series in every measure.
A tall order indeed.
First of all, let’s review the target that Cadillac is going after with its ATS. The BMW 3 Series isn’t just BMW’s bread and butter - it’s the machine that has defined the sports sedan segment since 1975.