It sold just over 94,500 units in 2015 and in 2014 BMW moved over 100,000 units of the entry-level luxury sedan, the 3-Series. After decades of accolades and the motoring press loving every bit of it, the 3'er is one of those vehicles that's a well-seated benchmark.
It's not much of a secret either as plenty of vehicles spied undergoing testing from OTHER automakers use the 3-Series to level set with the competition. That's when you have to know you've nailed it.
There's just one thing. Change is on the horizon. Look no further than yesterday's carnival-like reveal of the Tesla Model 3.
THINK: In two days' time, over 200,000 $1,000 deposits have been made on a vehicle that is not actually real and more than half knew nothing about before placing their hard-earned dollars into Tesla's bank account.
Sure, last night we saw rolling prototypes but they were very unfinished according to on-the-scene reports. We don't doubt it. The interior didn't even have HVAC vents.
That said, there's one thing no one can deny. Elon Musk and Tesla has some serious power as they've captured buyer's attention. People are waiting on line like this is an iPhone, not a $35,000 purchase. While 200k+ hand raisers is nice, these are not sales; however, we're thinking that many of these people will not stray from the course. They're gonna hang in there for their Model 3. At least that's my take.
What say you, Spies? Do YOU think that the Model 3 will be the first entry-level luxury vehicle to unseat the BMW 3-Series from its sales throne? Let us know in the comments below!