Does This Dealer's "Door Abuse Test" Proving Anything OR Is It Just A Gimmick?

Now over the years I've seen dealers use some pretty extreme tactics to push cars but this one may very well take the cake. Larry Roesch Volkswagen, based in the Chicagoland area, decided to take to the interwebz and show everyone on YouTube just how good VWs are made.

Well, at least that was the intended goal. I don't think the mission was to turn off a bunch of enthusiasts.

With that said though, a salesman displays the well-built quality of a new four-door GTI sitting in the showroom. To do so, the sales associate slams both driver-side doors then climbs on top of the driver's door and bounces up and down for a moment. After climbing down, the representative calmly shuts the door to illustrate the car is still fine. Oh yes, and he even challenges you to do that to a Hyundai or a Honda.

Yeah, that's great and all -- even with the shameless Tomfoolery -- but does this really prove anything? Does this make you, as a buyer, say "I need to get me a VW, stat" or are you irked at the stupidity of this advertisement?


Door abuse test @ Larry Roesch Volkswagen.