The car rental business is slowly undergoing a green evolution, packing its fleets with more hybrids and fuel efficient vehicles.But so far, it's been a cautious transition, since there's no telling whether consumer demand will meet the supply.
Enterprise Rent-A-Car, the nation's largest car rental company, launched one of its more ambitious efforts Wednesday, opening four new "green branches" in Atlanta. About 60% of the vehicles at the chain's stores will be hybrids or other fuel-efficient vehicles.
The company said it's a response to the consumer demand in Atlanta, which may reflect gas prices that could reach $4 per gallon this summer.
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