A lot of people don't quite exactly understand why 001 covers a product launch like he does, but they have to remember that auto makers aren't just selling a car, they're selling an experience.
And if there is any brand that does that better than the all of the others, it's Lexus.
Remember when the original LS made its primetime debut in the early 1990s, it stole marketshare from the competition because Lexus KNEW how to treat its customers. So, at the 2012 VIP customer launch of the 2013 LS, we expected much more of the same and an unparalleled, first-class experience.
Boy were we right.
001 who was on the scene, tells me that it featured the most amazing seafood spread and that the highlight of the night was the very innovative drinks, which used vaporizing machines to concoct the cocktails. I think we can all agree these are likely the coolest drinks ever.
Taking a look at the AutoSpies.com pictures, it's pretty clear that this place was hopping ALL night.
And the best part? The event ALSO had a nice photo gallery that fit the event's theme: The laws of attraction.
Game. Set. Match.
Stay tuned to AutoSpies for more of the BEST coverage on the 2013 Lexus LS!
World Exclusive -- FIRST Real-Life Photos Of The 2013 Lexus LS Photo Gallery