Women in China are purchasing Ferraris four times greater than their Western counterparts. In 2009, 220 Ferraris were sold in China, 44 of which were bought by women. This represents 20% of the total sales, as compared to 5% elsewhere.
Ferrari CEO, Amedeo Felisa, calls this amazing. In an interview with GoAuto, Felisa said that 20% of the buyers here are women, compared to less than 5% in the rest of the countries. Felisa pointed out that the customers who buy Ferraris in China are 10 years younger on average than European customers. He thinks that it’s because many women in China are running businesses and they can certainly afford this type of car.
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