The Ferrari brand is synonymous with desirability and exclusiveness, a combination that leaves buyers often waiting up to 24 months just to take delivery of one. Remember, people who can afford to spend a couple hundred thousand dollars on a car aren’t used to waiting more than five minutes for a coffee let alone two years for a car, supercar or not. Maranello is well aware of the problem. We’ve already reported that Ferrari is planning to lift production to meet rising demand from emerging markets such as China, Russia and the Middle East, and now US customers may have to wait even longer because of rising sales in China.
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