turbox
turbox
View My AgentSpace

Print this Page | Digg It | del.icio.us

Tags: Fiat, 500, Returns, to, Berlin

Tag Links: Fiat, 500, Returns, to, Berlin

Fiat 500 Returns to Berlin
The Fiat 500 continues to get itself talked about and once again in innovative and spectacular style. In the heart of Berlin at the legendary Checkpoint Charlie, on the corner of Friedrichstraße, the new Italian cult car calls out to passers-by from the top of a huge advertising cube with videos, messages in lights and giant hoardings.

From two hoardings, each measuring 288 square metres, the Fiat 500 invites passers-by to send a text (password “Fiat 500”, number 84000). The result is a 20 metre message strip with scrolling messages and greetings that also appear live on the homepage of the new Fiat 500 via Rss-Feed.

This original campaign fits perfectly into a marketing strategy that sets out to involve fans from around the world with the slogan “500 people’s car, created by the people” Suffice it to say that 3,000,000 people have contributed ideas to the Fiat 500 project by visiting the website www.500wantsyou.com/.

This sensational outdoor campaign in the very heart of Berlin was created by Fiat together with the communication experts Carat Wiesbaden and the agency Magic Touch of Hamburg.

Incidentally, the Fiat 500 has already caused great interest in the German capital: the prestigious “Car of the Year 2008” prize won by the Fiat 500 what was handed over at a ceremony in Berlin on 28 January. To mark the occasion a ground-breaking initiative has been organised in the German capital, which involved a car manufacturer using part of its underground rail network for the very first time. From the beginning of 2008 until 27 January, two Fiat 500s painted in the exclusive pearl white body shade, were seen on a flatbed railtruck being drawn by a train. As the train went through each of the 170 stations, U-Bahn travellers were able to admire the tiny Fiat. Read Article
Fiat 500 Returns to Berlin



Comments:

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters):
[img]IMAGE URL[/img]
Example: [img]http://agent004.myautospies.com/users/150/Sample-Gallery/sample1.JPG[/img]
To post a comment for this story, you must first Login.

If you do not have an account, you will need to Register (It's Free!).

Most Recent Stories
2009 Lamborghini Gallardo LP560-4 - First Drive ReviewNO MORE GERMAN CARS - Now What Do YOU DRIVE???2008 Scion Limited Edition xD Release Series 1.0Aston Martin Vantage RS spotted around NürburgringLand Rover LRX ConceptAudi A3 TDI Clubsport Quattro Concept- Is THIS Audi's Answer To The BMW Tii Concept?Is THIS The Next Audi A6?JDM Goodness: Subaru Legacy STI S402Top 10 Vehicles with Highest-Precentage of Male DriversVideo: Extreme testing for the 2010 Mercedes-Benz GLKDodge Challenger drag-racing version coming soonOne, Two, Three! Did Acura Strike Out With The TSX?Alfa Romeo unveils Mille Miglia Special EditionIs This Fair? GM Cancels Health Benefits For Striking WorkersExpect to pay over $90,000 for the Nissan GT-RInsanity? Audi Decides That 580hp In a RS6 Just Isn't Enough, 613hp On It's Way2011 BMW 1-series spy imagesThe Audi A6 scoopAC Schnitzer MINI Clubman SVolvo spices up its V70 wagon with R-Design packageWorld's first test of A4 fighter: 2009 Acura TSX Ford Mustang Bullitt Review (video)All-New Ford Flex poised to deliver a quiet rideVideo: V10-Powered R8 Spotted On The RoadComparison: 2008 BMW X6 xDrive35i vs. 2009 Infiniti FX35 AWDModern Street Car System Proposed for Dallas - BUT WOULD YOU RIDE???VW TIGUAN at DEALERS NOW - Ready for YOU???FUNNY COMMERCIALS INVOLVING CARS - Is it just Me, or are these Funny???Video: First 2010 Mercedes-Benz commercialGM may not offer Cadillac CTS Convertible2009 Ford Escape - First DriveHigh Gas Prices: Are We Actually Sitting On A Gas Bubble?Audi Takes Inventor Of The Year Award For Use Of Space Frame TechnologyVideo: Lotus Eagle Spied Testing on the RingSpied: 2010 Audi TT ClubsportWhat Is The Most Prestigious Brand?BMW testing cars with solar panelsVolt mules already getting 40 miles on electric only!The 2009 VW Tiguan SUV Is Nice- But Does It Have A Chance In Hell Against The New Honda CR-V?Video: 2009 Cadillac CTS-V around the Nurburgring in 7:59.32Video: Jaguar XF Supercharged vs. BMW 550i, Mercedes E550, Audi A6AC Schnitzer's 226-hp MINI Cooper Clubman SMazda1 minicar concept coming to Paris with Nagari design style2009 Hyundai Sonata and 2008 Chevrolet Malibu More Fuel-Efficient than Toyota Camry and Honda AccordAudi R8 V10 Video -spotted in the Wild Paul McCartney 's New LS600H Emits More CO2 In Transport Than It Will Ever Save!RECALL WEDNESDAY: Ford Is Looking For 655,000 F-150s For Brake IssuesAudi R8 V10 ConfirmedNext Pagani Zonda to be powered by supercharged V8 from McLaren SLRReaders Sound off: Doesn't mobile internet belong on your phone? BMW doesn't think so...