SHARE THIS ARTICLE

Fiat recently revealed that it has a new business plan and one of the changes believed to be implemented is the dropping of the Dodge brand from the Chrysler Group’s European line-up.

We’ll know more when Fiat announces its plan sometime in mid-November.

The Dodge brand was launched in Europe 2006 but since then has failed to live up to its targets. In 2008, only 4,000 Dodges were sold in the UK. In addition, there are ambitious plans for the Chrysler brand. Fiat plans to move it upmarket similar to how it was regarded in the US as being even more prestigious than Chevrolet or Ford. Chrysler intends to use the RAM nameplate as a brand for its commercial vehicles, separating these vehicles from the Dodge line-up.

Read Article


Fiat to drop Dodge brand from the European market

About the Author


User Comments

veyron1001
LexSucks
Bmw8ter
OBSERVER1984
OBSERVER1984

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]