Henrik Fisker’s firm starts selling innovative cars in late 2010, but he says “we didn’t want to reinvent the wheel” in setting up a retail network for his fledging enterprise.
So Fisker Automotive Inc. is dualing with existing luxury-brand dealerships across the country.
“We have 45 U.S. dealers who will be up and ready by the end of this year,” says Fisker, CEO of the namesake company, maker of the upcoming Karma plug-in hybrid-electric vehicle.
By 2011, the firm plans to sell 15,000 PHEVs a year. First to market will be a Karma sedan with a base price of $87,900. A convertible comes next, then a third variant.
2011 BMW 335iS Photo Gallery
2011 BMW 5-Series Photo Gallery
2010 Detroit Auto Show Photo Gallery
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