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IamEvilHomer
Sales manager for Audi in California
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18
For Men Audi BMW / For Women Lexus and Volvo
IamEvilHomer
submitted on 09/26/2007
Official AutoSpies Timestamp: 5:51 PM
from: www.businessweek.com
[22] user comments
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Tags: Lexus audi bmw volvo
Tag Link:
Lexus audi bmw volvo
For Men Audi BMW / For Women Lexus and Volvo
"It's kind of ingrained, I don't even look at other cars at this point, because I trust them [Volvos], and because I like to keep my vehicles for a while. I get tired of the throwaway mentality in the U.S. When I buy a product, I like to know I can hang on to it for a while," she said.
If Volvo is synonymous with safety, Toyota's (TM) Lexus Div. is synonymous with quality and reliability. (It has won the J.D. Power dependability survey 13 years in a row. See the full 2007 list of the most dependable cars (BusinessWeek, 8/9/07). Lexus had fewer Top 10 female-owned models than Volvo, but the Lexus was the No. 2 luxury brand overall, in terms of female ownership, at 41.2%, according to PIN data.
In liking Lexus, women are little different from men, since Lexus has been the No. 1-selling luxury brand in the U.S. since 2000.
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Hermann
- 9/27/2007 8:58:35 AM
0 Boost
No! Women likes often small front wheel drive cars. They often drive a VW, Volvo or Toyota. Thats cars for shooping. Later they like to drive bigger cars not from the same manufacter. They like to drive a BMW.
reply to this comment
Star
- 9/27/2007 11:30:39 AM
+2 Boost
Women don't know much about cars so they make the choice based entirely on a recommendation from Consumer Reports or JD Power. That explains while the women buyers choose mostly between Honda CRV, Toyota Rav 4 and Lexus RX according to their budget. In America women choose to drive bigger cars than the men. Most of them are obsessed with owning huge SUV's. I think you are way off with your observations.
r_driver04
- 9/27/2007 12:13:11 PM
+1 Boost
Shooping? Is that kinda like "trickin" or something?
devitocoke
- 9/27/2007 9:09:40 AM
0 Boost
I agree ^
reply to this comment
david999
- 9/27/2007 10:37:42 AM
-2 Boost
More women drive a Mercedes c-class than a Lexus RX. Does that mean the Mercedes is a chick car?
reply to this comment
1995e34
- 9/27/2007 10:51:14 AM
+2 Boost
mercedes is an everyone car
bulldogz
- 9/27/2007 12:27:35 PM
0 Boost
when I see a guy driving one, it seems feminine. To me, the E-class is more of a guy's car. Ironically, the 3-series doesn't leave that impression with me IMHO.
david989
- 9/27/2007 1:26:15 PM
-3 Boost
Stupid people drive Benzes.
1995e34
- 9/27/2007 2:50:37 PM
+3 Boost
youre right. i am stupid. i just never wanted to face it. thank you david989. you contribute so much.
S4cabriofoxone
- 9/27/2007 10:27:52 PM
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+2 Boost
I think the E-Class is more feminine than the C-Class Sport, actually. Maybe not the standard C, but that's different. Most Mercs are more feminine- but the higher-end you go, the more masculine they are. You see a lot of men driving the S-Class.
As for the RX... I would say that it's DEFINITELY predominantly driven by women- and more women drive it than the C-Class. It is obviously a chick car. It's okay for a Lexus to be a chick car, david999. The RX is unabashedly geared towards women.
Star
- 9/27/2007 11:24:50 AM
+1 Boost
What's new? Everybody knows Lexus is designed especially for the female buyer.
reply to this comment
Designer1
- 9/27/2007 12:47:53 PM
+1 Boost
Someone got this reversed, everyday driving to/from work I maybe see 40 BMWs, and most of them are driven by women, and most of the Lexus cars are driven by men. So reverse your title.
reply to this comment
1995e34
- 9/27/2007 2:51:33 PM
0 Boost
that's cause theyre trying to attract the opposite sex.
IamEvilHomer
- 9/27/2007 6:39:41 PM
+2 Boost
yes bmw 3 series x3 and Z4 are mostly check cars
i was just posting the article
The Ultimate Princes Machine
BMW4me4ever
- 9/27/2007 1:14:57 PM
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-1 Boost
designer .. how many men do you see drive the Lexus RX series? In the US, that is the most popular Lexus and it is driven by 90% women. It is a nice truck and appeals to women with its soft and plush interior.
reply to this comment
EnvyofyouRS5
- 9/27/2007 4:46:25 PM
-2 Boost
For women, Ferrari, For men Lamborghini, For women Bmw x5, for men Audi Q7, It's that easy.
reply to this comment
IamEvilHomer
- 9/27/2007 6:40:43 PM
+2 Boost
ok?
Monk
- 9/27/2007 9:40:29 PM
View My AgentSpace
+2 Boost
I don't really understand you Envy...
wtf? Ferrari is a woman's car and Lambo is a guy's?
How can you say those things when there is such a low distribution of those cars all over the world? I'd say they're equal. The BMW x5 isn't a woman's car, fool. The Audi Q7 is a bit more feminine in the back of it than the BMW X5 - all you're talking about are soccer moms who have their rich husbands buy bimmers with loans
S4cabriofoxone
- 9/27/2007 10:29:02 PM
View My AgentSpace
+1 Boost
The X5 is a total housewife car. But so is the Q7, and the ML, and the RX, etc.
huu76
- 9/28/2007 2:31:52 AM
-1 Boost
Only BMW drivers need to reinforce their insecurities by pointing out how masculine their 3-series cars are.
Everyone knows the 3 is a woman's car now.
reply to this comment
alfistiDK
- 9/28/2007 3:07:28 AM
+1 Boost
blah
CLK63BlackSeries
- 9/30/2007 4:34:56 AM
View My AgentSpace
+1 Boost
yeah real men drive M5s anyways =]
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