A national press advertising campaign for a Lexus hybrid four-wheel drive car has been banned after it claimed it was "perfect for today's climate".
Viewers complained that the ad misleadingly implied that it caused "little or no harm" to the environment.
The press ad, for the Lexus RX 400h, made the claim: "perfect for today's climate. (And tomorrow's) ... Driving the world's first luxury hybrid SUV makes environmental, and economic, sense ..."
Four complaints were made to the Advertising Standards Authority that the claims were misleading because "they implied that the car caused little or no harm to the environment and gave a misleading impression of the car's CO2 emissions in comparison with other vehicles".
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