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Ford Motor Co. and General Motors are aiming the pickup, a staple in the United States, at upmarket buyers in China, where most associate trucks with farmers and construction workers.

 
"The Chinese call it pika, pika -- a very low-end worker's [vehicle]. But the [Ford F-150] Raptor is totally different," said Wesley Liu, Ford's Asia-Pacific sales director, ahead of this month's Guangzhou auto show.


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Ford And GM To Target Chinese Wealthy With Decked Out Pickups

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