Small is big in the U.S. auto industry – and Ford is working to make small cars even bigger among customers with nine personalized 2008 Ford Focus models set to roll out at this month’s Specialty Equipment Market Association (SEMA) show.
“The small car market is now the largest vehicle segment in the country with more than 2.7 million sales annually,” says Al Giombetti, executive director of Ford’s Customer Service division. “We want to signal that we have what it takes to help small-car buyers make a big statement in their vehicles. That’s why we’re offering a full spectrum of personalization options ranging from full-body kits and wheels to audio systems and racing parts for under the hood.”
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