Ford said sales of its AWD vehicles rose 72 percent since 2009, outpacing the industry growth rate of 53 percent.
In 2012, more than 20 percent of the industry’s new car and utility vehicles were sold with AWD systems. Originally introduced on the 2013 Escape, Ford offers it new intelligent AWD system on Edge, Explorer, Flex, Fusion and Taurus, making the brand a leader in the number of AWD vehicle offerings for a non-luxury marque. Based on Polk retail registration data, nearly 37 percent of Ford vehicles that are available with AWD were equipped with the technology in 2012.
“All-wheel drive acceptance continues to grow in the East and Great Lakes regions, as expected, but nationwide AWD sales have grown, particularly in the Pacific Northwest over the past six years,” said Erich Merkle, Ford sales analyst.