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A decade ago, Ford Motor Co.

was fighting to remain solvent amid a financial crisis that bankrupted two of its crosstown rivals.

Incoming COO Jim Farley says Ford faces a similar sense of urgency today to fix a sputtering business plagued by high warranty costs and launch issues.

Speaking Wednesday at a Wolfe Research automotive conference in New York, Farley said his priorities in the new role he takes on March 1 include connectivity, Ford's commercial-vehicles business and opportunities with electric and autonomous vehicles.



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