With Jim Farley on board, Ford marketing will start making some bold moves. And by ‘bold moves’ we mean real ones, not just the campy situations in a marketing campaign that pre-dated Farley and thankfully has been abandoned. No, we mean bringing Lincoln, a quintessentially American luxury brand global.
During his time at Lexus, Farley saw the strong growth that occurred on a global scale especially in countries with an expanding luxury car market including Russia & Saudi Arabia. Says Farley, “It’s a really rich opportunity for us.”
What prompts the change of heart after Ford...
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