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Ford Motor Co.

’s campaign, called “Swap Your Ride,” will start with over a dozen TV commercials that will show owners of rival brands praising Ford cars after taking week-long test drives.

According to a Ford spokesman, the campaign runs through May 31. These TV spots feature Mike Rowe, who hosts “Dirty Jobs” on the Discovery Channel and currently appears in Ford spots. Ford last ran Swap Your Ride commercials in 2007.

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Ford launches ‘Swap Your Ride’ advertising campaign

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