As Ford gets ready to sell premium brands Jaguar and Land Rover, many have anticipated that Ford will also give up on Volvo. However CEO, Alan Mulally has repeatedly killed rumors of Volvo beings sold to other brands. Ford now wants to move the Volvo brand upmarket, hoping to replace what Jaguar and Land Rover once did for Ford.
Last month, Ford executive, Lewis Booth met with 300 of Volvo’s top managers and showed them a few slides of the company’s third-quarter results. Volvo, once again, failed to profit. He left the managers with one message...
Read Article