Although when Mercury was axed Ford announced that it will invest more in the Lincoln brand, it appears that the American manufacturer wants to cut at least 200 Lincoln franchises. This means that Ford will cut 40 percent of its dealers in major metropolitan areas, in an attempt to inject more luxury into its last remaining premium brand.
In order to inject more luxury, Ford will substantial dealership upgrades that will raise Lincoln’s game in terms of customer experience to the level seen on other luxury brands such as Cadillac, Lexus, Mercedes-Benz and Bmw.
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