Ford weighs how to make the Mustang appeal in Europe

trymee submitted on 3/13/2013 Official Bell & Ross Timestamp: 3:36:30 PM

1 user comments | Views : 2,558 | Category: Misc News | Source: | SOURCE: www.4wheelsnews.com

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The product development team tasked to develop a global design language for Ford Motor Co.

is now facing its toughest challenge yet – coming up with a Mustang that would do well outside of North America. Ford is targeting to roll out the next Mustang in 2014, not just in North America, but also in Europe and other parts of

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Ford weighs how to make the Mustang appeal in Europe

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nguyenvuminh

This will be very interesting. The American muscle cars carry certain historical characteristics that are viewed favourably by Americans and less so by Europeans (gas guzzling, large engines, good straightline but poor driving dynamics). They are also big by European standards. This reminds me of how US views diesel (unfavourably) vs how Europeans view diesel (favourably). Regardless of the changes over the last couple of decades, I just don't see the Mustangs and Camaros of the US winning over the Euros. They have too much of a good thing with their hot hatchbacks and at a lower cost. We'll see though.

— nguyenvuminh (View Profile)

Posted on 3/13/2013 3:55:57 PM | reply to this comment | Votes: 1   

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