This is a question we've been wanting to ask for some time now.
Audi, undoubtedly, has been leading the conversations of all your neighbors and friends looking to buy a new set of wheels. Even though the A4, Q5 and Q7 are dated at this point, it seems that some folks are inspired to pick them up. My sister, for example, is going to be car shopping and has her heart set on a car with four rings.
But if you ask us, it seems that its time in the spotlight may be up. That's because there hasn't been any real innovation. There's been a bit of a bottleneck actually.
First off, we know that the A4 and Q7 have been delayed — again — due to upper management's disdain for what's been produced so far. Though we think it's probably better to get it right the first time around, this is yet another delay for already dated products to sit on the showroom floor. The A4 and Q7 while OK products just aren't near the top of their game when related to the competition, especially with the all-new Mercedes-Benz C-Class on its way.
Secondly, we think Audi has placed a big bet on the A3. This is the car that it did the Super Bowl advert for and when you'll see it there's no question you'll find it to be a nice car. There's just two problems: 1) will buyers find it differentiated enough from the Volkswagen Jetta, and 2) The Mercedes-Benz CLA-Class already has a head start and though the BMW 2-Series is priced at a premium, it will provide the driving experience rear-wheel drive can only bring to the table.
So, we've got to ask you, our readers, a very simple question: has Audi peaked?