Mazda is a tough brand to really pin down because its products are good; however, they don't always tend to resonate with a larger audience.
Take, for example, the Mazda 6. It seems to be overlooked in the mainstream large sedan class as the Toyota Camry, Honda Accord, Hyundai Sonata, Volkswagen Passat, and Chevrolet Malibu are the big-time volume products.
However, that could change if Mazda takes a much more aggressive action and produces something like the Takeri, seen below.
Seen with its large-faced grille and sleek styling, there's no question that this everyday sedan looks as good as BMW's 6-Series Gran Coupe or Mercedes-Benz CLS-Class. This concept's styling is on THAT level. Now, the real question is:
How much of this will translate into a fully fledged production unit and if MOST of it does, who will be hurt by this product the most? Toyota, Hyundai, Honda, Volkswagen, Chevrolet?
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2012 Geneva Motor Show Photo Gallery