As we near closer towards the 2014 Geneva Motor Show, more cars are coming out of the woodwork.
The latest? That would be Mazda's all-new small offering to replace the aging Mazda 2.
Dubbed the "Hazumi" for the Swiss, everything seems to point to an entry-level small car. Of course by most Americans' definition, the Mazda 3 is a small car. Not the case.
According to our Japanese friends, "Hazumi" means "bound" or "spring up." Obviously this suggests a small car with a bit of zoom-zoom. See what I did there?
Anyhow, below you'll find a short press release that details what's coming to Geneva in addition to a lone teaser image we're using as our cover pic for this story.
Mazda's press release follows:
MAZDA HAZUMI TO DEBUT AT GENEVA MOTOR SHOW
- Company's dynamic new subcompact concept points the way to the future
- Mazda is unveiling the Mazda HAZUMI at the 84th Geneva International Motor Show
- Geneva also hosting premiere of small-displacement SKYACTIV-D clean diesel
Mazda is unveiling the Mazda HAZUMI, a next-generation subcompact concept, at the 84th Geneva International Motor Show. In another world premiere at the upcoming event, the convention-challenging Japanese carmaker will also exhibit its new clean diesel engine: the SKYACTIV-D 1.5.
The name HAZUMI, which means "bound" or "spring up" in Japanese, is particularly well-suited to a small car that appears to be bursting with energy. Built with no compromises to Mazda's engineering principles, the HAZUMI expresses the ideal form for the company's next-generation subcompact.
Mazda will also present the SKYACTIV-D 1.5, a newly developed small-displacement clean diesel. Another Geneva exhibit, meanwhile, commemorates the 25th anniversary of the iconic Mazda MX-5, the all-time bestselling roadster.
The event is open to the public from 6-16 March with press days on 4 and 5 March. Mazda is holding a press conference in hall 5 on Tuesday afternoon (4 March) from 14:00-14:15 CET.