GM Goal: 10% of Asian Market by 2010, Is That Possible?

Believe it or not, GM has adapted to the new world and has truly become a global company. This is with respect to engineering, manufacturing, purchasing, etc. I think that this goal is attainable but cracking the Japanese market will be extremely hard because:

A) Financial barriers
B) Japanese cars are very high-quality / high-tech (not to say GM isnt) but the level of perfection needed to get into Japan is much more than in, for instance, China.

— neutral (View Profile)

Posted on 11/17/2006 12:25:44 PM | reply to this comment | Votes: 2   

This is a joke, right?

GM should focus on their problems at home first before thinking of expanding in Asia, despite their potential strength in that region.

A shaky company at home is no good in a foreign land...

— Bill (View Profile)

Posted on 11/17/2006 1:41:20 PM | reply to this comment | Votes: 2   

They may do it, but holding it is a different story. You've got Suzuki holding 50% of the Indian market with Toyota fighting hard.

Then you have China who will just copy whatever you sell there.

I'd be more concerned about making money and market share as an afterthought over there.

— huu76 (View Profile)

Posted on 11/17/2006 2:21:31 PM | reply to this comment | Votes: 2   

As a person who travels regularly to China, I would have to say it is definitely possible. BUICK is everywhere in China and I believe (but could be wrong) that BUICK is the #1 selling brand. GM rebadges many of their models from other brands as BUICK in China.

— BBCarFan (View Profile)

Posted on 11/17/2006 3:40:33 PM | reply to this comment | Votes: 2   

nice try gm but it aint gonna happen! i live in a community with alot of asians and wel...to see one of them driving a gm is really rare!

— JCF110 (View Profile)

Posted on 11/17/2006 4:16:50 PM | reply to this comment | Votes: 3   

JCF110 is right. Wait till the Chinese know more about cars. They will be just like those Chinese in the US who buy only Japanese or German cars. GM's party won't last long in China.

— ctsang (View Profile)

Posted on 11/17/2006 5:00:23 PM | reply to this comment | Votes: 2   

That is very true, the majority of asian usually drive Japanese or German car. I know alot of asian people and everyone in their house drive Japanese car or German. We talking Toyota, Honda, Nissan, and in the Lexury side Lexus, BMW, Infiniti, MB or Audi. Reason why? because Japanese car and German car has much better design and reability.

Lexus

— Lexus (View Profile)

Posted on 11/17/2006 5:15:23 PM | reply to this comment | Votes: 1   

For once, I agree with you Lexus.
I live in Southern California,
And the Asians I see drive mostly Lexus ES/RX/LS, Acura TL, Infiniti M35, Audi A4/A6, BMW 5, MB E.

— audirevolution (View Profile)

Posted on 11/17/2006 9:47:12 PM | reply to this comment | Votes: 1   

And no, I do not think 10% of the Asian market will be by GM. Chrysler, maybe. But GM no.

— audirevolution (View Profile)

Posted on 11/17/2006 9:48:06 PM | reply to this comment | Votes: 1   

10%.HAHAHAHA
What they will sell Subarbans,escaldes,caprice and luminas to the asian people.
or their neon,optra and Epica
or mustang,corvette,solstice

What,they have nothing to offer Asian people,as they never considered them before.

I will say not even 1%.

Asian people's main priority is RELIABILITY and Fuel efficientand vehicles.Which only Japaneese can provide them.


JUGNU

— JUGNU (View Profile)

Posted on 11/18/2006 4:54:35 AM | reply to this comment | Votes: 3   

Don't forget that GM has massive holdings in Suzuki and Daewoo. I'm not sure about their current stake in Isuzu, there has been a lot of turnmoil there.

These holdings can add to GM's market share in Asia, if they count.

— UPshift (View Profile)

Posted on 11/18/2006 7:46:27 PM | reply to this comment | Votes: 1   

Most asian prefer Japanese and German because they are more realible and have better design. Most young Asian American drive Toyota, Honday, and the Nissan. Once they make more money they want to own and drive Lexus,BMW, Acura, Infiniti, MB or Audi.

And the other thing that is scary is most Asian American customer are very loyal to their brand, like the German auto fans. And another thing is that in most industrilize Asian country they love Japanese and German car.

I once ask my Asian friends why do most Asian prefer Japanese car? he say because their parents own them and they are very realiable, and that their parents tell them to buy Japanese because of their superior quality.

Lexus

— Lexus (View Profile)

Posted on 11/19/2006 12:22:18 AM | reply to this comment | Votes: 1   

in the newly expanding markets overseas, people do not have the memories of the crappy cars gm produced in the 1980s.

gm is able to start with a "clean slate."

— XYZZ (View Profile)

Posted on 11/20/2006 7:19:24 AM | reply to this comment | Votes: 1