General Motors Co.
is rolling out its own version of Apple Inc.'s Genius Bar to prevent frustration over its in-car technology from driving away potential customers.
Touch-screen and voice-activated entertainment and navigation systems play a pivotal role in attracting car shoppers, but so far companies, including GM, have struggled to make their systems intuitive and effective.
GM believes the real problem stems from the lack of training provided to new drivers. As a result, the automaker is dispatching 25 tech-savvy specialists to its 4,400 U.S. dealerships to show how to teach customers about technology.