The American Foundation for Suicide Prevention isn't amused by General Motors Corp.'s Super Bowl ad depicting a despondent robot leaping off a bridge in a dream sequence, and demanded Wednesday that the automaker pull it off the air.
Calling the ad insensitive, the organization also wants GM to remove it from its Web site.
The "ad is insensitive to the tens of millions of people who have lost loved ones to suicide," said Robert Gebbia, executive director of the foundation. "The ad also suggests a troubling and potentially dangerous message that suicide is a logical and rational decision should one experience failure or lose their job."
GM officials said they won't pull or change the ad. It's "a story of GM's commitment to quality It is not intended to offend anyone," spokeswoman Ryndee Carney said.
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