GM Wins Award For Targeting Volt Ads To Alternative Lifestyles

Agent009 submitted on 9/12/2012 Official Bell & Ross Timestamp: 12:04:03 PM

2 user comments | Views : 2,180 | Category: Misc News | Source: | SOURCE: www.freep.com

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A General Motors advertisement for the Chevrolet Volt is winning recognition for its creative approach to reaching lesbian, gay, bisexual and transgendered consumers.

The rainbow-striped ad, which featured the Volt saying “Mom, Dad, I’m electric,” received a nomination from the 2012 Gay & Lesbian Alliance Against Defamation Amplifier Awards.

The ad, developed by ad agency Goodby, Silverstein & Partners, was published earlier this year in the Motor City Pride edition of Michigan LGBT newspaper “Between The Lines.”

 



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GM Wins Award For Targeting Volt Ads To Alternative Lifestyles

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Agent009

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User Comments

vdiv

I found the ad cute, but also question the true impact it has on the mixed audience. I don't think GM intended it to label Volt owners in any way, but it certainly that is the perception.

— vdiv (View Profile)

Posted on 9/12/2012 12:26:49 PM | reply to this comment | Votes: 2   

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