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GM and Toyota owners are most loyal

omarrana submitted on 1/25/2007 Official Bell & Ross Timestamp: 11:16:57 AM

19 user comments | Category: Misc News | Source: | SOURCE: www.egmcartech.com

Tag Links: GM, Toyota

While everyone is talking about Toyota taking over the big three, it seems GM customers are more loyal to the GM brands than Toyota’s.

R.L. Polk announced its 2007 Automotive Loyalty Awards and the honor went to the brand that retained the most customers in 2006. GM was on top with a rate of 61.4% against an average of 43.5% for all US brands while Toyota came in second with 57.7% loyalty against an average of 47.6% for all Asian brands.

Others on the list include the Mercedes-Benz S-Class in the Prestige Luxury Car segment, Toyota Prius for the midsize car segment, Ford F-Series for the full-size pickup truck segment and the Lexus RX for the midsize SUV segment. Check out the chart below.

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GM and Toyota owners are most loyal

About the Author

omarrana

I hooked up my accelerator to my brake lights. I hit the gas, people behind me stop, and I'm gone.

— omarrana (View Profile)


User Comments

99gs400

Rednecks and hispanic buys GM of course they are loyal.
They dunno better !!!

— 99gs400 (View Profile)

Posted on 1/25/2007 12:27:10 PM | reply to this comment | Votes: -9   

dj06482

I am very brand-loyal to GM trucks don't fit into any of the demographics you mentioned. The ironic thing is that the very people you're trying to make fun of often have more class than you've displayed in your post.

— dj06482 (View Profile)

Posted on 1/25/2007 12:57:12 PM | | Votes: 6   

Jboss22

Ouch! I just feel the need to respond to your ignorant statement.

I am love with me Chevy Tahoe LTZ 2007- By far the most sophisticated product in its class.

But I guess I shouldn't be as I am a Anglo Gay Guy living in California and my neck is white.

I guess arogant ignorant assholes who by Toyota's do not know any better???

— Jboss22 (View Profile)

Posted on 1/25/2007 1:27:07 PM | | Votes: 8   

GS450h

99gs400

And you "dunno" how to spell **hole. I'm hispanic, I'm on my fourth Lexus (GS450h) and I live in Texas. You have no clue what your are talking about.

— GS450h (View Profile)

Posted on 1/25/2007 1:47:14 PM | | Votes: 4   

austintyson

Rednecks and hispanic buys GM of course they are loyal.
They dunno better !!!
So basicly your saying your a racist!!
Why the name callin.. And while you might live in Texas I don't believe your from there or you would understand it. I am not from there but my ex's family is from there and guess what GM trucks and Toyota cars.. is what they all buy.. By the way I don't think he is a red neck, he is a VP making around 500k and can afford what he wants..

— austintyson (View Profile)

Posted on 1/26/2007 6:31:11 AM | | Votes: 1   

99gs400

Sorry that u guys feel that way but here in Texas my statment is 100% true. Is ok jboss22 that u have no standards, i can feel ya pain.

— 99gs400 (View Profile)

Posted on 1/25/2007 1:31:04 PM | reply to this comment | Votes: -6   

Loki123

I don't believe any of this propaganda. Honda and Toyota and clearly the winners in loyalty.

— Loki123 (View Profile)

Posted on 1/25/2007 1:37:14 PM | reply to this comment | Votes: -4   

audirevolution

This I can believe.
Although the Japanese offer very good sedans for their price (Altima, Accord, Camry), their SUV's and trucks are simply not as good as American rivals.
Japanese offerings tend to be smallish in size and also do not look like trucks at all, although the Tundra is starting to change that.
Americans make the best trucks/SUV's period..But their sedans are POS.

— audirevolution (View Profile)

Posted on 1/25/2007 1:58:59 PM | reply to this comment | Votes: 5   

indifferent

the reason toyota has so many loyal customers is because they make "good" cars. These cars are not fun to drive, these cars dont handle well, go fast, etc. Toyota's cars are reliable. That is what the average consumer wants. In addition to this, they design their cars well. I have owned a Lexus for over 15 years (1991 LS 400, 2000 RX 300, 2001 LS 430, 2005 IS250) and recently just bought a SLK350. What is annoying is whenever i want to turn off the radio, the navi screen goes off with the radio. When i try to change the radio from my steering wheel, i have to go though every station. The aux jack is inside the glove compartment and there is no opening for the wire to come out. In my Lexus IS, i am able to turn off the radio and the navi still functions, i change the radio from my steering wheel and only go through my presets, the aux jack is in the center concil and the arm rest even goes back a little so i can keep my ipod in the cup holder (so i can change the songs...) Its these little things that will cause me to go back to Lexus and pass up on a car that is more exciting to drive.

The SLK is soo much fun but dam, thats all it is. There is no convinence associated with that car. That is why my next car probably will be another Lexus.

— indifferent (View Profile)

Posted on 1/25/2007 4:26:23 PM | reply to this comment | Votes: -2   

Bill

So you're going back to Lexus because of a radio-navigation on/off convenience problem? That's a first.

As Fabian said, all you have to do is put the radio on mute.

— Bill (View Profile)

Posted on 1/25/2007 11:44:12 PM | | Votes: 2   

MercBasher

Its simple why GM and Toyota have higher loyalty, here are a couple of the reasons:
(i.) They have larger portfolios of vehicles - size, style, price than competitors so even if people buy randomly so an existing customer is more likely to return to GM or Toyota.
(ii.) They have more new models than other brands, especially GM in trucks and Toyota in cars and SUVs which gives a current reason to buy the same brand again
(iii.) In the US Toyota (cars and SUVs) and GM (trucks) represent choices that one doesn't have to apologize for or explain to friends, colleagues and neighbors

— MercBasher (View Profile)

Posted on 1/26/2007 10:46:40 AM | | Votes: 1   

Lexus


I agree that Toyota make better car than GM but name calling that "I have Disagree with you 99gs400".

Audirevolution, I have to disagree with you on that American make the best truck. Toyota make the best truck in the Worlds. Go to topgear and what they done to Toyota Tundra. They burn, drown, smash and everything could possibly think of to damage the truck but it still run.

But I do agree American make some of the truck in the world.

99gs400, yeah man you should stereotype like that bro. There are 50 states in the U.S. just because it like that in Texas; does not mean it every where in the U.S.

— Lexus (View Profile)

Posted on 1/25/2007 7:29:03 PM | reply to this comment | Votes: -3   

S4cabriofoxone

"I have to disagree with you on that American make the best truck. Toyota make the best truck in the Worlds."

Wow, you sound like an idiot.

— S4cabriofoxone (View Profile)

Posted on 1/27/2007 3:27:59 PM | | Votes: 1   

S4cabriofoxone

Wait- this is a clear case of bias. You don't have to say EVERYTHING with a Toyota badge is the best.

There are a few Audi models that I admit to being second fiddle to competitors, the A4 and A6. I know the 3 Series is better than the A4 and the E-Class is better than the A6. That doesn't, however, mean the A4 and A6 are bad cars. You don't have to pretend that Toyota trucks are the best- they aren't, but that doesn't mean they're the worst, either.

— S4cabriofoxone (View Profile)

Posted on 1/27/2007 3:29:23 PM | | Votes: 1   

Lexus

correction, 99gs400, yeah man; you shouldn't stereotype like that bro.

— Lexus (View Profile)

Posted on 1/25/2007 7:31:38 PM | reply to this comment | Votes: -3   

kart1

I don't know about GM, it looks like their owners are loyal because they have always bought GM. I know Toyota owners are loyal because Toyota's are reliable.

— kart1 (View Profile)

Posted on 1/25/2007 8:40:19 PM | reply to this comment | Votes: -3   

S4cabriofoxone

What an ignorant comment.

GM owners are loyal because they've always bought GM? WHAT?

Those two mean EXACTLY the same thing. They don't buy GM for no reason- they obviously LIKE them!!!

Toyota owners buy Toyota because they've always bought Toyota!

— S4cabriofoxone (View Profile)

Posted on 1/27/2007 3:30:31 PM | | Votes: 1   

austintyson

The current Tundra (not the new truck.. don't like it but haven't seen it in person) is a joke at best. Watch it cross rough ground and you will see its frame twist all over the place. Its under powered and if you tow with it the trans wont hold up.I do agree with the statement they make a good truck but I wont go as far to say the best. The Tocoma (spelling not sure of) is probably the best in clas.

— austintyson (View Profile)

Posted on 1/26/2007 6:36:58 AM | reply to this comment | Votes: 1   

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