There was a time when South Korean carmaker Hyundai was considered absurdly precocious in challenging Toyota in the U.S. That was more than 3 million sales ago.
Now, they're taking on Lexus.
The world's fifth largest automaker, Hyundai -- yes, Hyundai -- sees its first rear-drive luxury car, the Genesis, as a worthy rival to the Lexus ES 350. And no one's laughing.
There's no laughter at BMW or Mercedes-Benz, either, when Hyundai compares the Genesis to the 5-Series and E-Class respectively. And at much lower cost.
Hyundai began selling the Genesis in July with a 3.8-liter, 290 horsepower V6 bearing a price tag of $33,000, which is $340 less than BMW commands for the compact 328i and only $200 higher than the average price of a new car in the U.S. this year.
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