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Genesis Sales Start With A Bang But Will It Continue To Turn The Heads Of Lexus Buyers?

There was a time when South Korean carmaker Hyundai was considered absurdly precocious in challenging Toyota in the U.S. That was more than 3 million sales ago.

Now, they're taking on Lexus.

The world's fifth largest automaker, Hyundai -- yes, Hyundai -- sees its first rear-drive luxury car, the Genesis, as a worthy rival to the Lexus ES 350. And no one's laughing.

There's no laughter at BMW or Mercedes-Benz, either, when Hyundai compares the Genesis to the 5-Series and E-Class respectively. And at much lower cost.

Hyundai began selling the Genesis in July with a 3.8-liter, 290 horsepower V6 bearing a price tag of $33,000, which is $340 less than BMW commands for the compact 328i and only $200 higher than the average price of a new car in the U.S. this year.

 

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Genesis Sales Start With A Bang But Will It Continue To Turn The Heads Of Lexus Buyers?



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1995e341995e34 - 9/15/2008 1:40:37 PM
+11 BoostDrop the Boost Up the Boost
way cooler than ANY lexus.

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david999david999 - 9/15/2008 2:13:50 PM
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Agent009Agent009 - 9/15/2008 3:04:53 PMView My AgentSpace
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david999- The first units were still trickling in at that point. So give em a break.


Jagexpert2Jagexpert2 - 9/15/2008 11:33:43 PMView My AgentSpace
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It looks like a Lex-cedes


NewBeginningNewBeginning - 9/16/2008 12:07:03 PM
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This is just a start.

Koreans do better than Japanese.


Auto_expertAuto_expert - 9/17/2008 12:41:06 AM
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Although it is a silk purse made from a pig's ear, Lexus needs to wake up and address the competition coming from their backyards (Korea).

They are infatuated with M-B and the Germans, but they will never touch those marquee brands.

Right now, their are stuck somewhere in the middle. For similar quality and lower prices Hyundai is throwing down the gauntlet. The Germans will cost you more, but you GET more class/style and more sport/performance.


david999david999 - 9/17/2008 10:38:59 AM
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"The Germans will cost you more, but you GET more class/style"
More baloney. You can get into a BMW or Merc for the price of a loaded Hyundai.


DanyDany - 9/17/2008 12:45:22 PM
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I don't understand that post. Who is telling that Hyunday as the class, the quality and the standing you need in this category. I have never saw a Hyundai park into the drive way of a star. The genesis is probably a good car but never as good as lexus. So Chrysler with is 300 serie are probably affect by this car, but not Lexus, M-B or BMW.


snatchandgrabsnatchandgrab - 9/17/2008 6:35:56 PM
+2 BoostDrop the Boost Up the Boost
looks like a benz


QuantumMatrixQuantumMatrix - 9/15/2008 1:43:06 PM
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Of course it will turn Lexus buyers heads. We all know Lexus has no "soul" and the buyers have from the start been looking for "cheap" luxury cars.

Lexus buyers love "boats" on wheels. I foresee Lexus taking a big hit from Hyundai. They are both about the same and on an equal playing field.

Actually the Genesis looks much better than the Lexus LS.. I bet the quality of the Hyundai is much better than Toyo/Lexus too.

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txrippertxripper - 9/15/2008 3:15:06 PM
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"idiot"


hao420hao420 - 9/15/2008 7:20:58 PM
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Even worth than S-class,not LS.......


Agent63Agent63 - 9/15/2008 8:15:08 PMView My AgentSpace
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S Class? do you drive one to back what you say? Because I drive one and it's high end European luxury. My LS460 is no where close in character, touch, and luxury compared to the marquee S. I love my Lex but you can't put down the S when the LS was inspired by Mercedes in the first place. Don't forget the roots.


GambitGambit - 9/15/2008 1:45:28 PM
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I don't think that it's better than a lexus...but if it's 85% as good as a lexus and costs 60% of the price, a lot of people whose money is tighter are going to go for the cheaper option.

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AMiodynskiAMiodynski - 9/15/2008 1:47:34 PM
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A pig with lipstick is still a pig.....

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t_sotellot_sotello - 9/15/2008 2:25:56 PM
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Nice One LOL!


IS3andMEIS3andME - 9/15/2008 1:50:24 PM
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QuantumMatrixQuantumMatrix - 9/15/2008 2:14:36 PM
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The exact same thing was said about the Lexus LS in 1989 IS3andME..

I'm way over 18.. Try mid 40's.. I saw the dent Lexus put in MB sales and am old enough to know that the same thing can happen to Lexus/Toyota. In fact, it already is happening.

Please tell me you are over 14...


Htay7500Htay7500 - 9/15/2008 4:19:46 PM
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"I haven't seen on Genesis in Maryland, DC or VA, not one, and the Hyundai dealership has tons sitting on lots. The article says that they "delivered" 1,177 units, that is for the whole US!!!"

Fitzgerald Hyundai in N. Bethesda on 355 has one, and there was also one driving on the 695 near owings mills.


NISSANINFINITINISSANINFINITI - 9/15/2008 5:25:47 PM
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In the greater Atlanta region I have seen more than i can count with my clothes off (and im a guy)...its a sharp looking car if i must say so myself....oh and im under 40!


goochgooch - 9/16/2008 7:47:17 AM
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Anytime someone spells a word "Beema," you can pretty much figure they're still working on the high school diploma. What are you, a sophomore? Junior? Next time, try "Bimmer." Only wankers say "beemer" or "beema."
Oh, wait, I must spell it correctly for your mentality: "wanksta"


goochgooch - 9/16/2008 2:34:34 PM
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And only a bit** knows that. What kind of man puts a "z" on the end of his name? Go play in a toxic dump, little girl.


snatchandgrabsnatchandgrab - 9/17/2008 6:37:08 PM
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lol


LexusKindaGuy12LexusKindaGuy12 - 9/15/2008 1:55:25 PM
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StarStar - 9/15/2008 3:53:59 PM
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LexusKindaGuy12 "i applaud their effort, but look down at their cheap imitations".

Ha, ha, ha...So let me get this straight...you look down at cheap imitations but you are also a LexusKindaGuy? LOL...
"Lexus" is what you find in the dictionary as explanation for cheap imitation of German luxury cars.


enthusiastx11enthusiastx11 - 9/15/2008 2:04:45 PM
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yes, it will. many lexus buyers are value shoppers. that's why sales have plummeted in the past few months of weak economic news. the genesis looks like a bargain.

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SanJoseDriverSanJoseDriver - 9/15/2008 2:21:10 PM
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I saw one on going out for a test drive the other day, and it was pretty hideous. It doesn't look as good as any of the luxury sedans anywhere near its price range.. ES, GS, 3 series, 5 series, C class, E class.... it's at the bottom of the barrel.

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QuantumMatrixQuantumMatrix - 9/15/2008 2:28:22 PM
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It is clear from the exterior design and interior theme of the Hyundai Genesis that it has aimed at Lexus and Toyota should be scared..... VERY SCARED..

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LemonadeLemonade - 9/15/2008 3:39:49 PM
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QuantumMatrixQuantumMatrix - 9/15/2008 6:04:39 PM
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Lemonade=sourpuss,

I've owned one Lexus and that was enough.. Piece of crap Toyota with an L slapped on the grill..

I've also "OWNED" 4 BMW's, 1 MB, 1 Acura, and 1 Infiniti.

Own my Home with no need to live with Mommy and Daddy as you probably do.

You Lexus fans always tout how in 1989 Lexus put the Germans on notice.. Well, little sourpuss lemonade, Hyundai has now put Japan on notice.


LemonadeLemonade - 9/16/2008 12:02:17 AM
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QuantumMatrixQuantumMatrix - 9/16/2008 8:03:15 AM
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SourPuss/Lemonade,

Nice little speech kid.

Too bad I really have owned all of those cars with a couple of Nissan 350Z's, Camaro Z28's and a Corvette too.

You must be a really sad person.

I haven't the time to deboost you with multiple alias' as you claim, so the people on this site must know you for what you are, and in your own words, " a lying POS."





QuantumMatrixQuantumMatrix - 9/16/2008 8:12:50 AM
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LemonHead,

I left out the Audi I owned too.. Just so you get the full picture. I probably know more about cars than you ever will.


LemonadeLemonade - 9/16/2008 12:03:15 PM
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The way I see it is you (QueerMatrix) is the only sad individual on here. You're so hell bent on bashing the Lexus brand, you're about to blow an artery. I don't give a shit about what you "say" you own, for all I know you're probably blowing smoke up my a$$. I have a 1994 Lexus LS400 with 225XXX miles on it and the only things I've replaced on it is the radiator, TPS, front left bearing. Other than that, all the routine maintenance tune up, oil changes. My wife owns a 2005 VW Jetta with no problems whatsoever. We have a 2007 Chevrolet Tahoe that has been great so far, especially on road trips. I'm no mechanic, but I have enough sense to know when something is wrong with the car I'm driving. My brother in laws 2003 M3 is a remarkable car despite the recall for the power window control. Bottom line is the Hyundai Genesis will create it's own segment due to the econo-boxes in their line-up.

Quick Question: QueerMatrix, who do you think Hyundai is aiming at with the Hyundai Equus?


QuantumMatrixQuantumMatrix - 9/16/2008 12:14:17 PM
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They are probably aiming at your over inflated ego...


LemonadeLemonade - 9/16/2008 5:42:52 PM
-10 BoostDrop the Boost Up the Boost
Or maybe your fat head.


NISSANINFINITINISSANINFINITI - 9/15/2008 5:28:15 PM
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the Genesis is a nice looking car on its own, but i have to agree with you on that....the "cheap car" Hyundai was when it first hit the staes is what alot of people relate to it as..still...a new upscale line would have been better for sales and variety... they could have brought out like 5 cars at once that way.

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0to600to60 - 9/15/2008 5:48:13 PM
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I test drove the Genesis, and while I was very impressed with the styling and features for the price, I for some reason wasnt sold on the car. I think a lot of that was the brand. I then looked at the new Maxima, and although the Genesis had more features for the price, I was moreso sold on the Maxima. That being said, I feel that Hyundai has to be able to compete more so with Nissan, Toyota, and Honda buyers before it can tackle the Lexus clientele. Now I may consider it over the Avalon, but would likely purchase a CC, Maxima, (maybe even the boring ES3000) and a few others over this. I think of Hyundai as a all economy brand and have a hard time calling even their luxury cars as anything more than an economy car.

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IS3andMEIS3andME - 9/15/2008 3:54:12 PM
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QuantumMatrix, Your original statement gives you negative street cred...Look at the car. And yes, I know abou the dent that Lexus put in Merc, but Merc was falling down due to poor reliability. The W140 series (the Big S class) and the W124 series were the last of the over-engineered benzes, and Lexus capitalized on that. That ws the manin reason, plus the Lexus was cheaper and was elegant as well. At least Toyota created a new brand, but Hyundai hasn't...Yeah I'm older than 14, and I know better than make a blanket statement, i like to wait and see before I make such statemnts

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TurboSpyderTurboSpyder - 9/15/2008 3:57:55 PMView My AgentSpace
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"And yes, I know about the dent that Lexus put in Merc, but Merc was falling down due to poor reliability."


Mercedes didn't have reliability problems in the early nineties - I believe that only happened after they cut costs so that they could better compete price-wise with Lexus.


1995e341995e34 - 9/15/2008 4:16:48 PM
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another way of looking at lexus' effect in the mid-90's is that they watered down the market, diminishing the demand for high-quality products by offering reliable knock offs.

nobody could afford to over engineer anymore because those buyers that were just looking for the luxury image (badge whores) were tempted by the cheaper imitations.




QuantumMatrixQuantumMatrix - 9/15/2008 6:15:02 PM
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I would hardly call a Lexus "elegant"...




TurboSpyderTurboSpyder - 9/15/2008 3:54:34 PMView My AgentSpace
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I wonder if they'll raise prices pretty quickly in a year or two after they've made a bit of reputation for themselves just like Lexus did when they first came out?

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StarStar - 9/15/2008 3:56:08 PM
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Like I said before Hyundai...Lexus..what's the difference...

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B7FANB7FAN - 9/15/2008 4:57:26 PM
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THE DIFFERENCE IS $20,000 $30,000 C*#KSUCKER BEAT-IT


E36erE36er - 9/15/2008 4:11:20 PM
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If the Hyundai makes a dent in the US market it's only because we're a bunch of gullible buffoons that will believe anything that marketeers come up with. The Germans need to up their game, the Japanese have the GT-R.

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TurboSpyderTurboSpyder - 9/15/2008 4:20:17 PMView My AgentSpace
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The new 911 turbo is purported to have 500hp and a twin clutch PDK transmission which should do the trick. And the 911 continues to win on the track too.


StarStar - 9/15/2008 4:25:14 PM
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The GT-R is a cheap imitation of a European supercar. The Japanese also have Lexus and Infiniti with their own imitations of... luxury cars. The German model is still there, so the Japanese can copy and follow and... copy again.


E36erE36er - 9/16/2008 1:00:09 AM
+1 BoostDrop the Boost Up the Boost
Let the cheap imitation leave you in the dust. I love German cars, I own several, but I'm open minded enough to know that the GT-R is an awesome car. Remember, the GT-R is a technically a salon and it still beat the 911 Turbo. Also, chances are very good that the V-Spec GT-R will beat the PDK equipped 911. Remember, the GT-R is a technically a salon car.


EL34EL34 - 9/15/2008 4:25:22 PM
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This Hyundai is a lifeless looking car.

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AMiodynskiAMiodynski - 9/15/2008 4:33:00 PM
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I work for Lexus, at a store, and I have not heard anyone saying, well I'm going to go look at the Hyundia now......

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StarStar - 9/15/2008 4:49:03 PM
+9 BoostDrop the Boost Up the Boost
That's because Lexus buyers are not car enthusiasts so it will take a while for them to hear about the new product offered by Hyundai as an alternative to a Lexus.


Agent009Agent009 - 9/15/2008 4:59:09 PMView My AgentSpace
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AMiodynski- BMW said that in the 80's about Lexus and now look...


truthpursuittruthpursuit - 9/15/2008 5:08:43 PM
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This car was old news before I finished this comment.Comparing it to a Lexus is like comparing a mini to a porsche.

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AMiodynskiAMiodynski - 9/15/2008 5:31:43 PM
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I agree to a point, but I have looked at the Hyundia, and at first, sure it looks nice, but the quality is not there, atleast not yet...

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BigShow50BigShow50 - 9/15/2008 6:38:23 PM
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Being a loyal Lexus and MB owner, I knew it was just a matter of time before Hyundai starts making ripples in the water. Over the coarse of the 20 years Lexus has been in the game, Lexus definitely put a dent in the Euro Brands marketshare in North America, if all you euro fan boys say that it will put a dent on Lexus sales....for once stop being ignorant and look at the whole picture, it will put a dent on all other luxury brands that will be in the way of Hyundai...but remember it's not as easy as you may think about Hyundai being able to pull this off in today's world....compared to at least 20 years ago...there is still alot to prove why they should buy one more so the price.

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shabarushabaru - 9/15/2008 6:50:56 PM
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seems like a great bargain to me... thats all that matters... im personally an MB fan but for this i'd take it regardless of the name... OHHH ITS hyundai... who cares?.. ill just drive it more often over the s-class... i mean it still looks pretty executive

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PorschinatorPorschinator - 9/15/2008 7:51:15 PM
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Yes badge whores will knock it and yes it is a blantant rip of several High end auto makers but who really cares. If you like it...great! More for your money is the main incentive.

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BarrieBarrie - 9/15/2008 8:00:10 PM
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Most people who like Mercedes will continue to buy them and most people who like BMW will also continue to buy them but many people who see a cheaper alternative to Lexus will probably be tempted away, there will always be a number who are conned by Toyota`s so called reliability and buy Lexus, but Toyota don`t care as long as people buy them, I wonder why they chose the name Lexus, maybe because it starts with L for loser

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kut17kut17 - 9/15/2008 8:40:01 PMView My AgentSpace
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Originally, this came out to compete with the LS 460. If you do an Edmund's comparison between the Genesis 4.6 and the LS 460, it's almost laughable. There is a huge list of features on the LS that aren't even available on the Genesis. But comparing it to the ES 350 is more suitable. I can agree with that.

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NewBeginningNewBeginning - 9/17/2008 1:30:03 AM
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Hyundai is bringing Equus for that.


optimummindoptimummind - 9/15/2008 9:23:23 PM
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Although I can understand how BMW and M-B consumers are looking down on Hyundai and their new Genesis, but it blows my mind how Lexus fans do the same. When I hear the name Mercedes and BMW, I think "high-class luxury vehicles(M-B)," "The Ultimate Driving Machine (BMW)," "Great handling and communications between the car and driver (BMW)." When I hear the name Acura, I think over-priced Honda Accord with some luxury but little prestige. Same for Infinite although I respect Infiniti for making their cars more sporty and almost as good as BMW cars. When I hear Lexus, I think "expensive and boring-to-drive but comfortable household appliances for the majority of people who only want to go from point A to B." I seriously don't know why people think of Lexus as a high-class luxury marque. Now that Hyundai has released the Genesis, I consider Hyundai on equal footing with Toyota/Lexus.

Compared to Toyota/Lexus, Hyundai has accomplished far more in a shorter period of time than the Japanese did. Although I'm not old enough to have been alive when Toyota and Honda first released their cars in the US, but some older people I've talked to all say that back then, Japanese cars were small, crappy, and unreliable econocars that improved after ~40 years.

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optimummindoptimummind - 9/15/2008 9:31:58 PM
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On another note, the reason why Hyundai cars are doing well and increasing their market share is because for the most part, American consumers are still smart and value-oriented people compared with other parts of the world. Within the US population, I believe white people are the most reasonable, practical, and value-oriented sub-race. I'm not saying white people aren't or can't be snobbish and image-oriented but compared to other races like Chinese and Koreans, they are more down-to-earth and less likely to be brand-whores.

Most Hyundai drivers I see on the road are like 98% whites (here in Orange County). It's not b/c they're poorer than their Asian counterparts--they're simply more practical in general.

Asians, on the other hand, especially the Chinese and Koreans, are absolute brand-whores. They are so self-conscious and care so much about what their friends, family, and future potential mates will think, they go out of their way to buy new brand-name cars they can't afford. If they can't buy new, they will buy used brand-name cars and pretend they actually had the money in the first place to buy it. And if that fails, they'll lease the car for 2 to 4 years and pretend they're so successful.

And the funniest thing is, I've seen so many Asians drive "nice cars" but they live in crappy apartments and small houses with low rent.





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huu76huu76 - 9/15/2008 9:37:42 PM
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The only people who are worrying are those who's parents pay for their BMW leases. They're quietly praying to God that their parents don't see this car or else its a 'drive a Hyundai or walk' ultimatum from mum and dad.

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enthusiastx11enthusiastx11 - 9/16/2008 12:01:27 AM
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here we go again....blah, blah, blah.

you're an ill-informed fool who can't afford to drive any of the BMWs you bash.

go away.



enthusiastx11enthusiastx11 - 9/16/2008 12:02:50 AM
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and since BMW leases are SOOO CHEAP, even a putz like you should be able to afford one, no?


dodgedartdodgedart - 9/15/2008 10:24:29 PM
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with the right badging it could pass for a big bad ass buick that couldn't exist in GM's world.

Where's the police model?

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g2okg2ok - 9/16/2008 12:09:58 AM
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It's a nice car, but not cheap, so I don't think it will take much away from the established luxury brands. It will probably compete with the higher end family sedans like Camry, Accord, Maxima, Passat, etc. That was probably their original intent.

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adamsaf723adamsaf723 - 9/16/2008 4:44:06 AM
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It's tough to say if the Genesis is really going to put a dent in Lexus or not.

The big difference between when Lexus first came to the market, and the Genesis being released is that Lexus was created as a pure Luxury brand. They had a mission, a goal and a purpose. Hyundai has been around for a while, and has created a pretty good reputation, but on budget, low cost, and although improving, not the greatest quality (at least compared to Toyota/Honda).

I've only see one on the road, and at first glance it looked like an S-Class... Styling I think it hits the market right. Pricing it hits its the market right. It's got a few good features... but whether a Lexus a buyer is confidentially ready to say they are considering spending $42,000 for a HYUNDAI... is yet to be seen.

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huu76huu76 - 9/16/2008 11:27:38 AM
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enthusiast,
Two actually. That's how cheap they are!

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huu76huu76 - 9/16/2008 11:33:45 AM
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http://www.autoobserver.com/2008/08/bmw-profits-decline-33-percent-warns-2009-will-be-tough-too.html

I'm sure BMW is the only company hit by higher materials costs.

"being hit by soaring raw material costs and ballooning reserves required to cover vehicles coming in off lease at lower-than-anticipated resale values"

All thanks to back-loaded leases to people who should be driving Hyundais.

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david999david999 - 9/16/2008 12:38:11 PM
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Right now there are huge discounts on BMWs
available.


StarStar - 9/16/2008 4:27:05 PM
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...not as big as the discounts offered by the Japanese cheap imitations like Lexus, Infiniti or Acura.


david999david999 - 9/16/2008 5:19:48 PM
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I don't know about Acura or Infiniti, but there are no 1% financing deals on Lexus vehicles,like BMW are offering right now.


DenaliDenali - 9/17/2008 1:31:51 PM
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not only Lexus buyers, but BMW, MBZ and Infiniti FACT...

http://www.youtube.com/watch?v=PIPAFr1TK3w&NR=1

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DenaliDenali - 9/17/2008 1:37:44 PM
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LMAO boxster, they kick in alright...

http://www.youtube.com/watch?v=p4mnsZNHmbA&feature=related


snatchandgrabsnatchandgrab - 9/17/2008 6:35:17 PM
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I saw one the other day..I thought it was a Benz. I know everyone on this site wants to compare this car to a Lexus, but if you notice in their ads, they are calling out Bmw and Mercedes more. Not a Hyundai fan, but the car actually looks pretty good (copy of MB, BMW, Infiniti IMO) The front looks like a MB, the back looks like BMW, the interior is Infiniti....Hell,I figure if you're going to copy, why not copy some of the best looking vehicles. They are even calling out Porsche

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hpfreakhpfreak - 9/18/2008 4:52:07 AM
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Wow huu76, you must really hate BMW.

What did they do to you?

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hpfreakhpfreak - 9/18/2008 4:53:08 AM
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Nevermind, just realized you are just giving it back to the BMW boys in here.

Both groups sound like children.


truthpursuittruthpursuit - 9/18/2008 3:26:04 PM
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They don't have a strong dealer network with true professionals.They don't stand a chance against a giant like Lexus.

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BarrieBarrie - 9/19/2008 8:34:32 PM
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BMW and Mercedes are both classy, as are Jaguar, Lexus is still a Toyota no matter what they call it, cheap and nasty, Toyota should be worried about Hyundai, I have a BMW, and its very good, totally reliable, good performance and handling and cheaper to run than my wifes Corolla, she now has a 1995 318Ti, much better and more reliable than the Toyota