Dan Akerson is pushing General Motors Co (GM.N) to build cars that the U.S. automaker's top executive hopes will attract a target demographic: his grandkids.
"I have grandchildren that have only grown up in a world with smartphones," Akerson, a former telecommunications executive, said on a conference call on Thursday to discuss GM's quarterly results.
An emerging generation of tech-savvy consumers has changed the way GM and its rivals approach in-car entertainment and navigation systems. If done well, these systems can draw new buyers and allow automakers to tap new sources of revenue and boost profit margins.
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