The Buick division of General Motors — one of the four nameplates that are surviving the paring of the bankrupt automaker’s offerings — is gearing up for a major brand reintroduction.
A campaign to promote the Buick brand and its new models is scheduled to start on Sunday with television commercials. There is a sneak peak now, on the Buick Web site (buick.com), and print advertisements are starting to show up in July issues of magazines.
The campaign, by Leo Burnett in Chicago, part of the Publicis Groupe, carries the theme “Take a look at me now.” The idea is reinforced by headlines that proclaim, “Everything you thought about Buick just went boom.”
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