Toyota responded today to the Consumer Reports decision to no longer recommend Toyota and Lexus models based on past performance history. Pretty much as expected, the response reiteration of the current models on the list with no attempt to rebuttal Consumer Reports reliability allegations.
While there maybe nothing wrong with the stance, it does make us wonder if that is enough for current and future customers to restore faith in the brand. After all Toyota built their very foundation on the hallmark of legendary quality and reliability.
Did, the Consumer Reports decision may actually signal that they are no longer are the best but better than average.
Did Toyota go far enough with simply a restatement of their current strengths, or should they have taken the extra step of explaining how this can be prevented in the future?
You tell us.
Press Release:
Toyota, Lexus and Scion models collectively led the industry with the greatest number of models, 17, ranked "Most Reliable" in this year's Consumer Reports Reliability
Survey. With dozens of models from three dozen makes vying for a spot onthe magazine's "Most Reliable" list, only 39 were chosen. Toyota, Lexus and Scion models accounted for 44 percent of the list.
Toyota, Lexus and Scion earned three of the top six places among most reliable makes. Collectively they ranked third place in reliability among all automakers.
"Over all, this survey reflects well on our products," said Toyota Motor Sales Executive Vice President Jim Lentz. "However, we're taking measures every day to continue to sharpen quality and enhance customer satisfaction."