Lets take a quick trip back in time to the 1960s and early 1970s.
A time when a gallon of regular hovered just around the 30-40-cent mark and its primary additive was tetra-ethyl lead. It was a time where conservation and efficiency were afterthoughts and a man’s wealth was determined by the size of their automobile rather than how much chrome it had. Foreign nameplates were just beginning to trickle their way into the world’s largest automobile market at the time with very limited success.
Typically, if you were an individual of wealth in search for a luxury automobile, you would beeline it to America’s second oldest brand—the marque whose slogan has stuck history as the “Standard of the World.” Elvis had many and so did countless other individuals of equally, preeminent politicians and performers. And that’s because Cadillac was the undoubted buy word for pure luxury.
Even if you didn’t live to see this time, Cadillac’s reputation and corporate philosophy of producing cars with precision engineering and stylish luxury is indubitably embedded in history. Essentially, they were America’s Mercedes-Benz.
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