Riding an 8.1% year-to-date sales increase, Ford Motor Co.’s Lincoln division is providing the troubled auto maker with a glimmer of hope its turnaround plan is working.
Last month’s 6% hike in deliveries marked the brand’s fifth consecutive year-over-year sales escalation.
While stopping short of calling Lincoln’s modest growth a trend, it is regarded by insiders as something “sustainable for the foreseeable future,” says George Pipas, Ford’s top U.S. sales analyst.
“It seems like this kind of retail performance might be more than a one-hit wonder,” Pipas tells Ward’s. “Lincoln might emerge as a much different brand than where we started two to three years ago.”
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