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Though we've been accused of having a bias against Acura/Honda for quite sometime now, it seems that the truth is beginning to come out in the mainstream.

Some posters may not want to believe it but it appears that Honda — Acura's parent company — is sending it a $1 billion dollar check to keep things afloat.

Probably my favorite part in the Bloomberg piece is when the reporter speaks with a former TL owner who says:


“The Acura was a good car, but the ride was pretty rough and the styling was terrible, with a big duck bill on the front end,” said Durgin, 48. “It seems like Acura has lost its way.”


Guess what he replaced the TL with? A Hyundai Genesis.

So, are YOU surprised?


Acura’s future was so dire four years ago that Honda Motor Co. (HMC) began killing models and choking off product development. Now, Honda is putting $1 billion into its luxury brand, a perennial also-ran to Toyota Motor Corp. (TM)’s Lexus line.




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Honda Pouring $1 Billion Into Acura — Can It Recover OR Should Honda Save Its Check?

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