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Honda Sales Recover in Style Up 13.9% - Acura Down 9.9% For May

American Honda Motor Co Inc May sales of 167,997 up 11.3 percent on a daily-selling-rate basis(1), shattered the company's all-time sales record for any month as Civic sales reached 53,299, up 28.3 percent versus last May and surpassing the previous monthly record for any car in the lineup.

New all-time records set in May included (previous record in parentheses):

  • American Honda total vehicle sales of 167,997 (August 2007:158,342)
  • American Honda total car sales of 114,796 (August 2002: 95,686)
  • Honda Division total vehicle sales of 153,104 (August 2007: 141,906)
  • Honda Division total car sales of 105,548 (August 2003: 84,390)
  • Honda Civic Sales of 53,299 (May 2007: 39,993)
  • Honda Civic Hybrid sales of 4,676 (May 2007: 4,520)
  • Honda Fit sales of 8,205 (March 2008: 6,835)
  • Acura TSX sales of 4,564 (April 2006: 3,911)

"The dramatic increase in car sales appears to be one of the most profound shifts in automotive buying patterns in more than a decade," said Dick Colliver, executive vice president of American Honda. "Record sales of the Honda Civic clearly demonstrate an accelerated trend toward fuel efficiency."

Honda Division sales of 153,104 increased 13.9 percent for the month as total car sales reached 105,548, up 30.7 percent. The Honda Civic, with sales of 53,299, set a new monthly sales record for any model in the Honda lineup, surpassing the previous record of 49,098 set in August 2003 by the Accord.

May 2008 Accord sales of 43,728, up 31.9 percent versus last year, set a new May record, surpassing the previous high of 43,589 set in May 2004. The CR-V set a new May mark of 19,959, exceeding the previous record of 19,513 set in 2007. Honda Division reported truck sales of 47,556, a decrease of 11.4 percent. Year-to-date Honda Division sales are up 5.4 percent to 590,361.

Acura Division sales totaled 14,893. Sales of the completely redesigned 2009 TSX sports sedan increased 53.7 percent and set a new all-time record of 4,564, exceeding the previous record of 3,911 set in April 2006.

American Honda reported May truck sales of 53,201, a decrease of 12.1 percent. Year-to-date American Honda sales increased 3.1 percent to 655,819.

(1) All percentages in this release reflect the daily selling rate as calculated with 27 days for May 2008, versus 26 for 2007. Year to date, the daily selling rate is calculated with 129 days for 2008, versus 127 for 2007.
Honda Sales Recover in Style Up 13.9% - Acura Down 9.9% For May



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LemonadeLemonade - 6/3/2008 2:12:27 PM
+3 BoostDrop the Boost Up the Boost
Good job Honda!

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silver1silver1 - 6/3/2008 2:20:30 PM
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Wow....people are really buying the Happy Face TSX.. I am starting to see them alot now in Houston. It's a refresher of the current TL body style which debuted in 2003 as a 2004 model. So i'm guessing people are trading their TL in for the TSX.
The 2009 TSX looks much bigger than the current TL, so why not trade it?

It's funny how the Honda Civic now outsells the Accord.

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kpaxxkpaxx - 6/3/2008 2:23:57 PM
-2 BoostDrop the Boost Up the Boost
Surprised at the poor rdx sales?

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0to600to60 - 6/3/2008 2:40:54 PM
+6 BoostDrop the Boost Up the Boost
why?


tattedtwicetattedtwice - 6/3/2008 2:35:19 PM
+5 BoostDrop the Boost Up the Boost
53k civics...52k corollas...32k Focuses. People are FLOCKING to small cars thanks to overpriced gas.

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0to600to60 - 6/3/2008 2:42:23 PM
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I wonder if gas went back WAY down, if the trend would reverse again or if americans will adopt the mentaility to think small


theoptimisticpessimisttheoptimisticpessimist - 6/3/2008 2:57:45 PM
+2 BoostDrop the Boost Up the Boost
WOW look at those RL sales fizzle, what a dismal failure this car is.

Do the TSX numberinclude both old & new TSX.

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0to600to60 - 6/3/2008 4:05:22 PM
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I bet Acura is banking on the release of the new RL and TL to turn this all around. I am not convinced that will do the trick. I think their designers and CEO should be fired. Additionally the designer for Honda cars should not be the same person for Acura.

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theoptimisticpessimisttheoptimisticpessimist - 6/3/2008 4:08:36 PM
+1 BoostDrop the Boost Up the Boost
Perhaps a 100,000+ supercar will do the trick.

By the way I concur on you comments.


mikeydred20mikeydred20 - 6/3/2008 10:38:57 PM
+1 BoostDrop the Boost Up the Boost
Only the TSX and RL are a Honda product, MDX, TL and RDX are all designed by Acura MDX being the first real example and the bold looks are a perfect idication. V-10 NSX


S4cabriofoxoneS4cabriofoxone - 6/4/2008 12:25:40 AMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
But at the same time, the MDX, TL and RDX are all based off Honda platforms.


ghosthunterghosthunter - 6/4/2008 1:18:46 AM
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just like how all the audi are based off vw paltforms?


S4cabriofoxoneS4cabriofoxone - 6/4/2008 4:04:50 PMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
No.


blowingassblowingass - 6/4/2008 3:48:58 AM
+1 BoostDrop the Boost Up the Boost
Who cares... Are these the kind of "headlines" we can expect every time the monthly sales figures are released for EACH manufacturer?

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