We’ve been hearing a lot about Honda’s upcoming hybrid-only model that is supposed to go head-to-head with the Toyota Prius. Honda CEO, Takeo Fukui, is now out and about speaking very confidently of Honda’s upcoming hybrid plans. First of all, Fukui feels that Honda suffered a huge misstep by rolling out a hybrid version of its Civic instead of a hybrid-only model.
“The real competition has just begun,” Fukui said. “Until now, it has been an image-based competition, not a business-based competition.”
Fukui said that Honda will approach the hybrid-war by...
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