It’s not Gen Y’s fault that they don’t give a whit about cars.
If you’re living in your parent’s basement with no job, buying a car isn’t at the top of your to-do list. If you’re flipping burgers for a living, gas prices, insurance premiums and lease payments (on top of your college loans), pretty much preclude purchasing that great-looking Prius.
This is why we’re seeing fewer and fewer kids rushing to the DMV on their 16th birthday. More than 25% of all Gen Y’ers don’t have a driver’s license. Almost 30% of 19 year-olds aren’t licensed to drive, even if they could afford the gas.
We’re witnessing the collision of a number of different factors that will have a seismic effect on the future of the auto industry. Gen Y may be leading the charge, but the upcoming changes will impact millions of businesses.
Chicago Auto Show Preview Photo Gallery