Ferrari’s home market is in a shambles even as the company records massive growth in the U.
S., China, and India. Italy accounted for only 248 of the black stallion’s sales in 2012, half the number sold there the year before. Maserati’s sales have fallen 80 percent since 2009, but it’s not just Fiat brands that are hurting. Lamborghini president Stephan Winkelmann can count Italy’s monthly sales on one hand. The cause for the collapse goes far beyond the European economic meltdown.
Ferrari president Luca di Montezemolo slammed the government in Rome: “Once again, the exception is Italy, where we have witnessed a drop partly due to the economic crisis, but also to a hostile environment for luxury goods which have long been, and continue to be, an important resource for the country.”