If you saw a car with a double-kidney grille in your rearview mirror, chances are you would immediately recognize that car as a BMW. But would you know you were looking at a Lexus if you saw its grille? Not exactly memorable, let alone iconic. Indeed, Lexus has long been criticized as a dowdy brand in need of a fresh face.
Now, as part of its biggest makeover in years, one that is more than sheet metal-deep, Lexus is rolling out what executives hope will be a breakthrough look: the Lexus "spindle grille."
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