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Having seen cosmetics, jewelry and pots and pans hawked on TV infomercials, Toyota took to the home-shopping airwaves Sunday to see if it could drum up interest in its hybrid cars.



Toyota officials said they were thrilled with the results. Spokesman Steve Curtis said they received more requests for product information after the first hour than they had expected to get all day.

HSN, formerly the Home Shopping Network, says it's the first time in its 34-year history that an automaker pitched its lineup to its audience, which is about 90% female.


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Huh? Toyota Begins Selling Hybrids On The Home Shopping Network

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