Hyundai Motor Co. is looking into launching a pickup in the United States, Hyundai's sales boss says. Product planners and engineers at headquarters in South Korea are studying what size truck would be best, Lee In-cheol, vice president in charge of international sales, said at a Hyundai training center here, southeast of Seoul.
"We do not have a pickup truck. Other than that, we cover almost every segment," Lee told Automotive News on the eve of the Seoul Motor Show. "We are studying that one very hard -- what kind of pickup truck we should produce, if we have to. Is it a big-size pickup truck like in the United States or a small kind of pickup truck?"
Hyundai has no plans to produce a pickup, but dealers in the United States and other countries are asking for one, he said.
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