Hyundai is considering development of a premium crossover SUV that likely would target the Audi Q5, Lexus RX 350, Cadillac SRX and other luxury models in that segment.But the lack of a premium distribution channel with separate showrooms is making the business case to develop and market the vehicle a challenge.
"We definitely studied a premium people mover, if you will," Hyundai Motor America CEO Dave Zuchowski said in a recent interview. "It is not in the plan and it is not eliminated. It is something under consideration."
He added: "One of our problems is we made a conscious decision on our premium products not to establish a secondary distribution channel. And that decision, and we absolutely think it is the right decision, has some flow-through impact on products."
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