19 Votes

Hyundai Equus spotted in the U.S. once again (with huge gallery)

omarrana submitted on 5/11/2009 Official Bell & Ross Timestamp: 12:24:23 PM

24 user comments | Category: New Cars | Source: | SOURCE: www.egmcartech.com

Tag Link: Hyundai

Exactly a week ago, Agent001 spotted the Hyundai Equus driving around in LA hit the Internet.

Now, the large luxury Hyundai sedan has been spotted once again.

We’re not sure if this Equus is one of the 100 being shipped over to Hyundai dealerships in the U.S. to gauge the interest of U.S. consumers - but it’s a very high possibility.

The Hyundai Equus made its stateside debut at the 2009 New York Auto Show. The model on display was the Equus VS460. It is powered by a 366-hp 4.6L Tau V8 mated to ZF 6-speed automatic transmission.

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Hyundai Equus spotted in the U.S. once again (with huge gallery)

About the Author

I hooked up my accelerator to my brake lights. I hit the gas, people behind me stop, and I'm gone.
— omarrana (View Profile)

User Comments

Looks good in black.

Hopefully it will make it in the U.S.

Question, I know that the hood ornament would likely get ditched if the car was sold here, but do U.S. laws even allow pointy hood oranaments like that anymore? I thought they were banned for not being "pedestrian friendly".
— answer (View Profile)

Posted on 5/11/2009 1:40:50 PM | reply to this comment | Votes: 5

benz still has hood ornaments.
— 1995e34 (View Profile)

Posted on 5/11/2009 2:54:10 PM | | Votes: -1

Benz's hood ornaments dont look like knives though...
— LACMAN (View Profile)

Posted on 5/11/2009 6:26:17 PM | | Votes: 4

yeah, just ninja stars.
— 1995e34 (View Profile)

Posted on 5/11/2009 7:00:26 PM | | Votes: 1

And the Benz emblems actually bend when pushed, so it doesn't hurt your "area" when hit by a car!
— Carboy (View Profile)

Posted on 5/11/2009 7:54:38 PM | | Votes: 2

Maybach front end
— Type707 (View Profile)

Posted on 5/11/2009 2:27:13 PM | reply to this comment | Votes: -1

it looks better than i expected [fro a hyundai]... but to be honest, for 75K, there are MUCH better alternatives.
— snatch (View Profile)

Posted on 5/11/2009 2:38:18 PM | reply to this comment | Votes: 5

how do you know there are better alternatives? i'm not disagreeing, just suggesting that you may have jumped to a conclusion prematurely.

if hyundai is known for one thing, its for offering a lot of car for the dollar. if the equus were consistent with that, this may the best $75k car ever.

— 1995e34 (View Profile)

Posted on 5/11/2009 2:52:11 PM | | Votes: -2

Perception adds a lot of the said "value." Thats really the Biggest if not the only thing that will hinder this vehicle. That and the economy
— 0to60 (View Profile)

Posted on 5/11/2009 3:14:36 PM | | Votes: 1

Where do you guys keep getting 75K from? I see this vehicle topping out @ 55K max. Hyundai knows that they have a great vehicle on their hands but we are still swallowing the Genesis pill.

A 75K or even a Hyundai over 60K wont fly yet.
— LACMAN (View Profile)

Posted on 5/11/2009 6:37:12 PM | | Votes: 1

i got the 75k figure from the dude above. i just assumed he knows everything.
— 1995e34 (View Profile)

Posted on 5/11/2009 7:01:12 PM | | Votes: 2

Oh, gotcha...
— LACMAN (View Profile)

Posted on 5/12/2009 10:05:18 AM | | Votes: 1

the emblem on the rear looks like the inverted acura logo you see on some acuras/hondas.

its good to see a new competitor in the high end segment (even if the styling is a tad familiar). who would've guessed that hyundai would be taking the sales that SHOULD be taken by mazda's amati brand. see that mazda? its never too late!!!
— 1995e34 (View Profile)

Posted on 5/11/2009 3:01:42 PM | reply to this comment | Votes: -1

I didnt think anything about your comment until I was looking @ my friends TL yesterday. I tilted my head upside down and I see what your talking about now.
— LACMAN (View Profile)

Posted on 5/12/2009 10:07:15 AM | | Votes: 2

Looks generic. Slap a Lexus badge on it and everyone would hate it.
— Anthony (View Profile)

Posted on 5/11/2009 3:15:03 PM | reply to this comment | Votes: 3

That's true. But then again, this is their 1st try so I don't think anyone expected them to be innovative in designing this thing. I think the main problem with Lexus is that they have no "signature" on their designs. BMW has the Angel eyes, and Kidney grill, L shaped tail-lights, Audi has the big grill and rectangular headlights, Mercedes well... it's just simply Mercedes!
— M53R (View Profile)

Posted on 5/11/2009 3:32:14 PM | | Votes: 3

They have used the emblem for 10+ years in Korea
— 1fstmach (View Profile)

Posted on 5/11/2009 3:46:40 PM | reply to this comment | Votes: 4

The failure of VW Phantom seems to be repeating with Hyundai.
A text-book "line extension" mistake in marketing. When a company is initially successful, they think they are invincible and can do no-wrong so that they keep expanding to uncharted territory. Treading on thin ice, if you ask me.

Hyundai needs to set up a luxury brand first before pushing vehicles at that
price range and with a high-end service to go with them. Throw big money on
ads also. Big money.
Perception is everything for high-end vehicle.
People who care about bang-for-the-buck will never buy luxury vehicles to
begin with. Luxury is all about show-off and indulging yourself.

— ceric (View Profile)

Posted on 5/11/2009 5:34:26 PM | reply to this comment | Votes: -1

They should concentrate on making the Genesis, both sedan and coupe, a success first. Get a couple model years under their belt, then maybe make a try at a higher price point. Right now, anyone looking to drop $50K plus will probably not think of Hyundai.
— TexLandRover (View Profile)

Posted on 5/11/2009 10:10:22 PM | reply to this comment | Votes: 1

(Im assuming the competitors are: 7series, Sclass, and LS.)

I might drop 50-55K on the Equus if it came equipped like its competitors. Thats a steal @ 30-35K less than the competition.
— LACMAN (View Profile)

Posted on 5/12/2009 10:17:10 AM | | Votes: 2

They are a success already, LandRover. Where have you been? KIA is the new bang for the buck company ceric. Hyundais lower models like the Accent will be Near Luxury in the future, and the Eqqus will be value ultra luxury, while the Genesis is value luxury. We can be quite competitive with Buick, Infinti, Audi(Small cars), and Lincoln that way.
— HyundaiSmoke (View Profile)

Posted on 5/11/2009 11:50:57 PM | reply to this comment | Votes: 1

They should do another "Its Hyundai like Sunday" commercial for this one.
— HyundaiSmoke (View Profile)

Posted on 5/12/2009 12:03:25 AM | reply to this comment | Votes: 1

But they should play the classical music piece longer in the rain while the Eqqus is doing a slight drift. I wonder what the Eqqus would be like with the new Haldex AWD system.
— HyundaiSmoke (View Profile)

Posted on 5/12/2009 12:07:41 AM | reply to this comment | Votes: 1

VERY BEAUTIFUL...SIMPLE!
— NISSANINFINITI (View Profile)

Posted on 5/12/2009 2:21:06 PM | reply to this comment | Votes: 1

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Hyundai Equus spotted in the U.S. once again (with huge gallery)

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