16 Votes

Boost it!

Hyundai Genesis Prada previewed before Seoul debut

omarrana submitted on 3/31/2009 Official Bell & Ross Timestamp: 11:02:37 AM

19 user comments | Category: New Cars | Source: | SOURCE: www.egmcartech.com

Tag Link: Hyundai

The Hyundai Genesis sedan keeps adding to its already impressive resume.

Already the 2009 North American Car of the Year and a Top Safety Pick by the IIHS, Hyundai is now playing in the big league if it wasn’t already before.

Images of the Hyundai Genesis Prada edition have been released prior to the car’s debut at the 2009 Seoul Motor Show. That’s right - Prada, the Italian fashion label has joined forces with Hyundai for a special edition of the Genesis saloon (just sounds more exquisite than sedan).

Click through for more pictures

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Hyundai Genesis Prada previewed before Seoul debut

About the Author

omarrana

I hooked up my accelerator to my brake lights. I hit the gas, people behind me stop, and I'm gone.

— omarrana (View Profile)


User Comments

Agent63

Doesn't matter what everybody says you can't ignore this cars beauty. Yes I never thought I would say this about a Hyundai but I guess the time has come. The Genesis is the car that has put the Korean brand on the map. I see good things to come from the firm and can't wait to see the flagship out.

— Agent63 (View Profile)

Posted on 3/31/2009 1:44:33 PM | reply to this comment | Votes: 3   

camrydriver

Prestige for sale! Prestige for sale! Don't miss out, now is the best time to get your prestige. Don't wait this prestige won't last for long!

— camrydriver (View Profile)

Posted on 3/31/2009 2:45:42 PM | | Votes: 2   

abcd

Doesn't matter what everybody says, you can't ignore money that Hyundai is recently putting into marketing. But marketing have been always very effective in US, and Hyundai knows this.

— abcd (View Profile)

Posted on 3/31/2009 4:32:42 PM | | Votes: 1   

abcd

Hyundai knows that it doesn't matter whether they talk good or bad about you. The main thing is that they talk about you!

— abcd (View Profile)

Posted on 3/31/2009 4:47:32 PM | | Votes: 1   

Agent004

They can put some much money into marketing when you don't need to have designers on payroll.

Like a design by Mercedes or Lexus?

1) Copy
2) Paste
3)
4) Profit?

— Agent004 (View Profile)

Posted on 3/31/2009 5:19:18 PM | | Votes: 2   

inspirion7

Agent 004, the same could have and still is said about Lexus back in 1991. Everything that is said about Hyundai now, was said back then. You did group Lexus in the batch of vehicles that I would assume have original design elements?

— inspirion7 (View Profile)

Posted on 3/31/2009 11:02:51 PM | | Votes: 0   

abcd

inspirion7:
"the same could have and still is said about Lexus back in 1991. Everything that is said about Hyundai now, was said back then. You did group Lexus in the batch of vehicles that I would assume have original design elements?"


In 1990 when Toyota came out with Lexus, Toyotas were already recognized as the most reliable cars, they already introduced some innovations, they worked for their reputation for decades. And this Toyota reputation was mostly responsible for Lexus success. Lexus (Toyota) set a benchmark in quality and reliability. Hyundai hasn't a reputation for anything (e.g. performance, styling, reliability, ...), Hyundai is completely "price-based" company without any engineering achievements. That's the difference. But I must say that on the design department they're (Hyundai Genesis now and Lexus LS430 beck then) the same copycats, on the other hand Acura and Infinity designs were much more original.

And here's link to comparison test of Lexus ls400 and competitors from 1990:
http://www.q45.org/cd1989comparison/
Final score table:
http://www.q45.org/cd1989comparison/CD_12_89_Showdown_pg12.pdf

— abcd (View Profile)

Posted on 4/1/2009 8:03:25 AM | | Votes: 2   

inspirion7

You were aware back in 1990, how most could not believe that Toyota would compare their vehicles with the likes of MB or BMW. I remembered. My brother purchased a Lexus LS400, and caught crap from many about paying $35k for an overpriced "Toyota." Back then, he would take his Lexus to the Toyota dealership in Oklahoma. I know we as American's have short memories though. True, Toyota did have the quality crown, but didn't have, for the longest time, equality with premier brands.

— inspirion7 (View Profile)

Posted on 4/1/2009 11:32:52 AM | | Votes: 2   

abcd

inspiron7:

I don't remember what peoples were talking about Lexus back in 1990 in America becouse I'm not American but European, I only look at the facts that I show above.

— abcd (View Profile)

Posted on 4/1/2009 2:04:44 PM | | Votes: 1   

cdoke

Miuccia has a propensity from time to time for doing things simply because they are unfashionable. I do not view a Hyundai as befitting of her (grandfather's) label, but doubt that it will have any impact on my or other's desire for Prada.

— cdoke (View Profile)

Posted on 3/31/2009 2:05:52 PM | reply to this comment | Votes: 4   

inspirion7

Innovation comes from opportunity or plan inspiration. Hyundai Genesis is new on the scene and has legs. Prada can see past the "past." In other parts of the world, Hyundai doesn't have the same stigma it has in the states, and I think we have a myopic view of the brand. Asia and other parts of the world love premiere brands, and to link them with a new face could be beneficial in the long run.

— inspirion7 (View Profile)

Posted on 4/1/2009 11:40:58 AM | | Votes: 1   

inspirion7

Totally Agent63 and to do a Prada Edition its second year out, well that on par with Lexus Coach Edition, just more pasache. The Genesis has catapulted Hyundai's image up in short order. Many will not want to agree, but that doesn't make it less true. A report states that the top model cross shopped was the BMW 5 Series.

— inspirion7 (View Profile)

Posted on 3/31/2009 2:10:18 PM | reply to this comment | Votes: 5   

1UAW

Hynudia having bringing to the market one half descent car dose not make it a player and if you like myself have put your own hands on the steering wheel and get behind the wheel you will understand that the car is at best on par with the Toyta Avolan and many will not compare or cross shop this Hyundia to the likes of ANY BMW. A good car it is and over hyped it also is.

— 1UAW (View Profile)

Posted on 3/31/2009 2:50:24 PM | reply to this comment | Votes: -6   

MrBratwurst

Hynudia... Toyta Avolan - united auto workerd rule!

1UAW, your sin of once forgetting to put an engine into a car has now been forgotten!

— MrBratwurst (View Profile)

Posted on 3/31/2009 7:36:17 PM | | Votes: -1   

Chip

This car and Hyundai in general continues to amaze me. After recently driving the car, I can confirm that all the hype and buzz is true, it's really a fantastic automobile.

— Chip (View Profile)

Posted on 3/31/2009 4:46:41 PM | reply to this comment | Votes: 2   

pushrod27

i can't believe a respected high-end brand like Prada would tarnish their upscale, fashionable image by associating their name with Hyundai. Who wants to buy $600 dollar 'Hyundai' loafers??? It's disgusting. I think that Pay-Less shoes would be more appropriate fashion attire for a Hyundai. What's the world coming to?

— pushrod27 (View Profile)

Posted on 3/31/2009 4:55:48 PM | reply to this comment | Votes: -2   

E36er

Exactly. My thoughts completely. Prada is really slumming it to be in bed with Hyundai. Payless is still too high of a water mark, it's more like 99 cent stores.

— E36er (View Profile)

Posted on 3/31/2009 11:02:19 PM | | Votes: 2   

1dott8

i have to say, back in 1999 i would've never saw this one coming. congratulations to hyundai on a nice looking car.

— 1dott8 (View Profile)

Posted on 3/31/2009 7:33:06 PM | reply to this comment | Votes: 2   

HyundaiSmoke

Every last one of your hateful comments was said about Infinti, Lexus, Acura when they first decided to have them as Luxuray brands as well.

Hyundai has been making great cars for the last 10 years, but you people are too stupid to see past the looks of them to judge accordingly. Many Automotive Journalists quoted, " Hyundai makes great cars that are highly reliable, but they need to do some work on their designs and Marketing, the 2 things that really get people into cars."

Maybe Hyundai should do what Audi did in the 1980s to market their cars. You know back in the Will Smith Audi 5000 days, where they put Audi SoundDesign on the back. I can see it now, Hyundai Accent SoundDesign. Yeah!!!!!!!!!!!!!!!!!!!!!!!

— HyundaiSmoke (View Profile)

Posted on 4/2/2009 10:32:06 PM | reply to this comment | Votes: 0   

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