Hyundai, which sat out last season's Super Bowl telecast, is coming back to the game in a big way.
The automaker will run two in-game advertising spots and another ad in the so-called pre-kick pod, right before the Feb. 7 game starts.
The Super Bowl advertising plans come as the automaker finishes the first year of its new NFL sponsorship.
"It's fitting that our most strategic Super Bowl marketing program ever at Hyundai is happening during Super Bowl 50 and what is anticipated to be the most-watched TV event of all time," Hyundai Motor America Chief Marketing Officer Dean Evans said in a statement.
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